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Job Title: Divisional Director of Marketing and Communications (DDMC)
Date Posted: 08/13/2014
Location: Philadelphia, Pennsylvania
Division: Eastern Pennsylvania
Department: Development - Divisional Headquarters
Category: Development

**Please do not use the "Apply Now" button for this posting.  Only email submissions of resumes and cover letters will be considered**

Position: Divisional Director of Marketing and Communications (DDMC)

Department: Divisional Development Department

Availability of Position: Immediate

Schedule: Full Time, Occasional evening and weekend hours may be required as well as Availability for Emergency Disaster Coverage

Reporting Relationship: Divisional Community Relations and Development Director

Work Collaboratively with: Graphic Designer, Marketing and Communications Manager, Philadelphia

Geographic Focus: Divisional (Eastern Pennsylvania, Delaware)

Salary/Grade: TBD

Description of Position:

The Divisional Director of Marketing and Communications will promote, through a variety of strategies and tactics, a strong and positive Salvation Army image and "brand" among the general public and key target constituencies across the division by directly managing The Salvation Army's marketing and public relations programs. The DDMC will promote strong relationships between The Salvation Army and local media markets to support communications objectives and maximum financial resource development for Salvation Army programs and projects across the Division encompassing, but not exclusive of, 51 Corps Community Centers, 163 Service Units, Emergency Disaster Services and Ladore Camp, Retreat & Conference Center. The DDMC will promote and support high impact, high quality events throughout the Division. The DDMC will also promote (via collaborative oversight of Graphic Designer) a high impact, high quality, consistently updated web site, on-line fundraising and graphic design materials in support of Army branding, communications and development objectives. The DDMC will develop and implement media events throughout the year that fulfill public relations and marketing objectives and work in harmony with resource development goals (eg. holiday campaign kick-off; celebrity kettle; National Salvation Army Week events; press conferences; etc.) and will support fund raising events through media pitches, social media, promotional materials / activities, press kits, press releases, and other tactics. The DDMC will work to develop a monthly reporting mechanism to measure impacts and effectiveness of various media in each local market in the division.



  • Master's degree preferred. Minimum Bachelor of Arts degree in relevant field such as Marketing or Public Relations and minimum of five years of relevant professional experience. Must have a strong grasp of and vision for successful strategies and tactics related to public relations and marketing. Preferably has some events experience, and must understand effective events management.

  • Must have strong interpersonal and communication skills (both written and verbal), able to relate effectively and professionally with media, executives, celebrities and leaders in the community as well as to key Salvation Army stakeholders (officers, staff, volunteers), including on air or on camera.

  • Must be well-organized and computer literate (preferred knowledge of MS Office, PowerPoint, Lotus Notes, Adobe, Blackbaud CRM systems).

  • Must have the ability to direct and promote, through a variety of strategies and tactics, a strong and positive Salvation Army image and "brand" among the general public and key target constituencies (eg. community leaders; philanthropic community; "up and coming" younger donors; etc.) for the purpose of: a.) building awareness of The Salvation Army's mission, programs, and effectiveness; b.) elevating The Army's "mindshare" ranking with individuals and funders as they consider their charitable giving choices; c.) integrating our public relations and marketing initiatives with ongoing fund raising strategies so that we can reap maximum financial resources for Salvation Army programs and projects.

  • Must have the ability to develop and implement (in sync with vendors as appropriate) a strong, comprehensive public relations and marketing plan each fiscal year which supports, integrates with, and enhances The Salvation Army's resource development, branding, and mission implementation strategies and goals.

  • Ability to strategically and wisely manage vendor relationships in a cost effective manner.

  • Must be committed to and embrace the mission of The Salvation Army, with a clear passion for and understanding of the role of marketing and communications in furthering that mission.


Please send, fax or e-mail your resume and cover letter with salary requirements to:

Ms. Jennifer Gardener

The Salvation Army-ATTN: DDMC

701 N. Broad St.

Philadelphia, PA 19123


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